In this powerful conversation, Lore Soto shares how faith, grit, and integrity shaped her journey from retail leadership to becoming a trusted health and life insurance advisor—and how a breast cancer diagnosis transformed the way she serves others. This episode explores what it truly means to advocate for people, not commissions, and why doing the right thing always leads to lasting impact.
Lore Soto’s story is one of perseverance, purpose, and principled leadership. A devoted mother of three and founder of The Benefits Boss, Lore never set out to work in insurance—but what began as an unexpected career pivot became a calling rooted in education, advocacy, and integrity. Drawing from years in retail leadership, she brings a rare combination of hustle and heart to an industry that often lacks transparency.
In this episode, Lore opens up about how navigating the insurance system—both professionally and personally—reshaped her perspective. After receiving a breast cancer diagnosis in 2023, she experienced firsthand the complexity, confusion, and emotional weight that comes with medical claims, coverage gaps, and critical illness decisions. That journey deepened her commitment to ensuring families are truly protected before a crisis ever hits.
Lore and Wendy dive into the realities most people are never taught: how health insurance actually works, why life insurance must be secured before a diagnosis, and why coverage needs evolve with every major life change—marriage, children, homeownership, and beyond. Lore explains why term insurance often makes sense in early adulthood, how layering coverage over time creates stability, and why “set it and forget it” can leave families vulnerable.
The conversation also explores the importance of marrying holistic and traditional medicine, listening to your body, and making informed decisions that align with both faith and personal values. Lore shares why critical illness coverage is one of the most overlooked yet essential protections—and how it can provide freedom, flexibility, and peace of mind during the hardest seasons of life.
At the heart of it all is Lore’s unwavering commitment to doing business differently. She doesn’t work for insurance companies—she works for people. By prioritizing education over commissions and integrity over shortcuts, Lore has built a referral-driven business grounded in trust, compassion, and long-term care. This episode is a reminder that sometimes God’s redirection—no matter how unexpected—leads exactly where you’re meant to be.
Website (Connect & Schedule): https://connectwithlore.com